The Real Face of Poaching

Exposing the Big Game

What exactly is a poacher? A person who kills animals (more often endangered one) and sells them, or their parts for profit. Correct? So, what does this poacher look like? In your mind who is a poacher? If you’re imagining the quintessential pith helmet wearing, rifle clad “Van Pelt” figure, you probably want to think again.

The WWF launched an incredible campaign to break down the definition of what a poacher is. People tend to distance themselves from the crime if they weren’t directly responsible for the “dirty work,” but the wildlife trade wouldn’t exist if we all took on some responsibility and stopped participating.

When you consider the number of exotic animal “delicacies” that appear on menus across the world (don’t think the U.S. is exempt here) and look at the people who made that dish appear before you, that is a poacher.

WWF Shows Us the Real Face of Poaching, the Outcome Will Shock YouWhen you purchase a brand…

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