This Chilling PSA Will Be The First To Ever Address Domestic Violence During The Super Bowl

WOMEN. HEALING. VIOLENCE.

 Screenshot 2015-01-29 22.09.57

This Sunday, for the first time ever, the National Football League will run a PSA during the Super Bowl that directly addresses the country’s domestic violence and sexual assault crises.

The PSA was created by the advertising firm Grey New York for the NFL and No More, a five-year-old coalition of groups dedicated to fighting domestic violence and sexual assault. No More teamed up with the NFL to create football-focused PSAs after a number of the league’s players became embroiled in child or domestic abuse-related scandals.

A 30-second version of the PSA will air during the first quarter of the game on Sunday, Feb. 1, 2015. But an extended version, which you can view above, has already been released.

In the PSA, a woman calls 911 but pretends to order a pizza so that her abuser is not aware of what she is doing…

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